1) Advertising, personal selling, sales promotion, and public relations are called a) promotion mix ingredients b) marketing mix components. c) characteristics of a product d) advertising tools e) non-personal communication
2) Head nodding, winking, hand gestures, and arm motions are all forms of _________________ communications a)kinesic b) spacing c)proxemics d) touching e) tactile
3) Procter and Gamble periodically sends out coupons and free samples of products like Downy fabric softener. This illustrates P&G's use of which one of the following elements of the promotion mix? a) advertising b) personal selling c) sales promotion d) public relations e) Telemarketing
4) If a marketer of a perfume ad develops a commercial involving a man being attracted to a woman who wears a particular perfume, it is attempting to influence one's need for a) love and affection b) safety c) self-esteem d) self-actualization e) respect from others
5) Advertising that promotes organizational images or ideas is__________ advertising a)defensive b) product c)competitive d)comparative e)institutional
6) The first stage in the development of any advertising campaign is a) creating the message b) setting the budget c) identifying the advertising target audience d) defining advertising objectives e) creating the advertising platform.
7) The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition a)frequency b)exposure c) reach d)targeting e) push
8) A marketer that wanted to include detailed information in advertisement would most likely use a)referral b) recommendation c) follow up d) trial close e) closing argument