1. A. What are the advantages of studying consumer behavior from the perspective of the family life cycle versus age?
B. What are the advantages of studying consumer behavior from the perspective of the household life cycle versus the family life cycle?
2. Contrast the study of consumer behavior from the perspective of consumer demographics and consumer lifestyle?
3. A. Under what conditions could secondary data sources be insufficient/inadequate for use in a retail research study?
B. Under what conditions could secondary data sources be sufficient/adequate for use in a retail research study?
4. A. Explain the components of a retail information system?
B. How does a retail information system differ from marketing research in retailing?
5. A. Why is retail location the least flexible element of a retailer's strategy?
B. Is this an advantages or a disadvantage to a retailer? Explain your answer.
6. Under what conditions should a retailer consider using a decentralized buying organization?
7. A. Contrast the advantages and disadvantages of straight versus curving traffic flows?
B. In what situation would you use each technique?