1. A) Describe the special characteristics of retailing?
B) What are the special problems and opportunities that retailers face because of these characteristics?
2. A) Explain the difference between expected, augmented, potential retail strategies?
B) Apply these concepts to a retailer featuring high-quality high definition televisions?
3. A) Discuss the concept of competitive advantages as applied to retailing?
B) List three common competitive advantages for a chain retailer versus an independent retailer?
4. A) While retailing is dominated by independents in terms of percent of retail units, it is dominated by chains in terms of retail sales dollars. Explain this statement through the concepts of ease of entry and the competitive advantages and disadvantages of chain versus independents?
5. A) Identify the market characteristics of each stage of the retail life cycle?
B) Identify appropriate retailer actions for each stage of the retail life cycle?
6. A) Describe the major advantages of buy online and pickup in store from a consumer's perspective?
B) Describe the major advantages of buy online and pickup in store from a retailer's perspective?
7. A) Outline the strategic business advantages of a retailer's use of direct marketing?
B) What are the major limitations to direct marketing?