Statistics and Research Methodology
Case Study Assignment
1. The following learning outcomes are tested during this assessment of case study assignment
LO1 Apply research and analytical skills to problem solving
LO2: Demonstrate critical thinking ability and use of highly developed cognitive skills to solve business problems.
2. The case is
A/B Testing at Vungle case examines results of parallel run (A/B test)of two algorithms during June 2014.You need to make a detailed analysis for the case
Use the case to answer the following questions:
Assignment Questions
1) How does Vungle makes money?
2) What challenges faces Jaffer?
3) What would you advise Jaffer regarding the performance of the new data science algorithm ?
4) Which assumptions underlie your analysis? How does the assumption of normality come into play?
5) How might Jaffer conclude that B better than A? And if it is, what would the financial benefit be?
Attachment:- case study.pdf