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Student can choose ANY research methods used in management e.g. Observation, faceto-face,internet, mystery customer and others.
Scenario: You work for a newly formed sports apparel manufacturing company and your manager has requested you help the company decide on the best distribution
Read the How to Use Interesting Research to Help Market Your Business article. Describe the difference between conducting original in-house research
The purpose of assignment is to continue to have students place themselves in the role of a marketing research and planning team leader
Visit a store where you can observe customers and their interaction with sales staff. This should be a larger box store where you will have plenty
The selected company is the Week One researched Company; the product/service were selected in Week Two (Tesla).
You will describe the channels of distribution structure you will use to get your product or service into the market.
Analyze the Maersk case study for the critical elements below, and then compose a paper that addresses the questions and concepts.
Apple Inc. is reported to be developing an electric car that will begin production in 2020.
Making and selling our own fruit bar product to vendors such as gift shops and gas stations, giant eagle.
What do you think are the most important practices for a retail company to pursue to foster anethical environment for workers and consumers
You were asked to read several journal articles discussing marketing campaigns.
World Measurement is the global leader in product testing for safety. The recent problem with Chinese-made toy products
You will find in online news media three current (within the last year) related stories that have a similar theme running through the content
Select a potential business product or service for inclusion or start-up to import/export for the development of a long-term relationship for your IB
For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
Many managers assume that if an employee is not performing well, the reason must be lack of motivation.What is the problem with this assumption?
Your rough draft should reflect the progress you have made in completing each milestone related to the course project in the earlier weeks
You have recently graduated and have secured a role as a Marketing Assistant for a Car Sharing Services company
Describe the new Folger's 1850 brand. What are it's unique qualities?
Search key publications (WSJ, NY Times, Fortune, Forbes) to find any updates on this topic since this particular news article was published.
Servicing: Sales representatives provide various services to the customers-consulting on their problems, rendering technical assistance, arranging financing
What is your assessment of the effectiveness of the company's marketing efforts? In particular, how well does marketing support the strategic objectives
Explain formal and informal structures and decipher between traditional and non-traditional frameworks
Considering the course material presented in the course readings and discussion for the unit, select two of the more prominent cooperative linkages