Problem: Motivation for Customer Buying Behavior
I have seen how the B2B consumer market is vastly different; specific sales teams handle B2B consumers. Yes, understanding consumer behavior concepts and theories is essential. To influence a consumer decision, we find when an organization will use a cognitive or emotional appeal; it depends upon the customer they are targeting B2B or B2C.
What do you think is the motivating factor for the primary target market when making a product purchase decision; cognitive or emotional for Apple Inc.?