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customer analyticsnbspis a process by which data fromnbspcustomernbspbehavior is used to help make key business
market targeting can be carried out at different levels undifferentiated differentiated concentrated and
explain how the price and distribution strategies in each of the stages of the product lifecycle change generally be
consumer products are classified by the following categories convenience goods shopping goods and specialty
explain the decline stage of the product lifecycle give an example of a product currently in that stage because a
explain positioning of a brand or product in the marketplace what are the different ways that a product can be
list the key performance indicators kpi specific to your campaign objectives and platafform specific metrics how will
identify and describe three specific approaches to developing a companys sales forecast which of these approaches would
suppose you were a retailer and told a supplier that you planned to place an order but didnt confirm the order until
with respect to marketing research are accurate data and valid data the same if not discuss how they are different
debate the following issue many firms cut back on marketing during a recession however a downturn can actually be a
consider the many means of differentiating products and services which ones have the most impact on your buying
what are some different types of customer objectionsand how would a successful salesperson overcome themmake sure you
the behavior influence approach using this theory you should explore how you can change the targets behavior directly
what would you recommend as next steps for the firm based upon the svedka case study and
how has social media impacted marketing advertising and healthcare organizations in general list and discuss at least
you are starting up your own company that will launch a new innovative idea could be a productservice answer the
for purposes of this discussion board you are asked to assume that you are an account executive for an advertising
read the article five basic skills your customer service representative cannot live withoutcomment on the skills
discuss googles transformation plans at the preliminary stage and later at the evolving
what are six common customer needs which one has worked better for you in the past if you dont have this experience
what is another term for place and why is place important in marketingwhat three questions must be asked about the
think of an experience that you have had recently where you had a problem with a purchase and you contacted the company
1 how have advancements with internet technology such as ease of search access to information and speed influenced
compare and contrast the 2 evaluation options formative or summative and submit a one page overview of the 2 options