For purposes of this discussion board, you are asked to assume that you are an account executive for an advertising agency, and you have been assigned to a new client, a manufacturer of a new _____________ (fill in the blank with whatever type of product you want). As you begin development of the creative strategy, you are considering different types of appeals: fear appeal, sex appeal, humorous appeal, and celebrity endorsement.
Your initial posting will likely consist of various paragraphs. Any outside sources that you use must be appropriately cited.
Your discussion should include:
- A brief description of the product for which you are creating the advertising message, including the target market.
- Which of the following creative strategies would you use and why? Fear appeal, sex appeal, humorous appeal, or celebrity endorsement?
- Besides traditonal advertising, would you use personal selling, sales promotion, public relations, or social media to promote your product? Why or why not?