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Explain the rationale for the discount rate you used to find the PV. What is Lewis's present value of leasing the equipment?
What are UPS's business customers looking for when committing to work with UPS?
Select a brand and describe the marketing channel the brand will pass through on its way to the end user. Describe how value is added and their related costs.
As Sephora increasingly dabbles with digital marketing and social media, which competitors should the company be most worried about?
Thoroughly describe its products and/or services. Describe their store and storefront. What image are they portraying to the customers?
What are the promotional objectives and strategies of the organization? What types of media are used? What is the organization's social media strategy?
What do you consider to be the key findings of the research survey? What considerations should Nor'easters take into account in establishing a pricing policy?
How do you think the organization arrives at its price? Do you think the pricing strategy is appropriate? Can it be improved to better meet its customer's need?
How would you address Sara's concern about the level of privacy in an online versus off-line database?
Write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process.
How might having poor coping skills and/or failing to practice them be associated with or contribute to having or even worsening a psychological disorder?
Evaluate strategies behind website pages ranking in organic search results and their impact on ecommerce.
The VP has asked you to write a summary regarding the matter. Explain why a PR campaign would potentially be useful.
Evaluate the online presence of at least one competitor. Identify at least one digital revenue stream and include this information for comparison purposes.
prepare a report for the VP/Director of Marketing about keywords. Your report should address the following: Review the importance of placement on the page.
Explain why a list post would be useful for your organization and others in the same industry.
Analyze the two competitors blogs over the past 12 months. Note what you like about the content on the competitor blogs and why.
Create a long form list post focused on keyword research. Appraise effective search engine optimization and content using analytics.
What element(s) of creativity are used here? What's major selling idea? What execution technique is used? Does this match up with the appeal you just discussed?
Analyze how product packaging influences product sales. Research and critical thinking skills are necessary to complete this final examination.
Find an ad that you feel might mislead consumers through a claim-belief discrepancy. What inference processes are you assuming?
You need to draw critically on a minimum of 10 academic papers and other sources and researches. How the critical literature Review will be assessed?
For an ICP write-up, you are required to find an example. Provide an opportunity to students to learn by finding real world examples from retail businesses.
List and discuss two threats to the long term sustainability of the Zappos approach.
Explain the first three (3) steps involved in the process of investigation of a feasible product.