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How can you apply what you have learned about the external environment to the Mike's Bikes simulation?
Read the required reading about Understanding the Marketing Mix. Name a company and describe its marketing mix.
Compare and contrast customer needs, wants, and demands. Describe the need versus the want for the following products: Gatorade, Nike shoes.
Read "Siemens Energy (in 2010): How to Engineer a Green Future?"
Consider how marketers have attempted to use classical conditioning in their advertising. Examine four print or television advertisements.
Describe which groups are compared in the research. By indicating what the researchers report about limitations of the study?
Would the study involve measurement over time? In this group research design you imagine, what or who will be compared?
How can Better Way stay on top in Thailand while it looks to expand internationally? How does Mistine strategies compare to Mary Kay Cosmetics in the US?
Develop a presentation that includes information from the video on ways to address anxiety-reducing techniques and improve overall presentation delivery.
You are also required to explain which marketing channels will be used and the integrated marketing communication strategy.
Read the mini-case study "Excellence in Southwest Airlines" (Marketing Management by Kotler and Keller).
Discuss their mission and marketing objectives, and the role of a situational analysis in the company's success.
What is the discussion describing is the intensification of the involvement in the brands, is that correct and why?
What are the benefits and risks of changing the packaging of the Tic Tac product?
Review the case study and consider how you might market the health care organization.
What is the capital structure of the industry? How do you explain the similarity or the difference between the firm and the industry?
Discussion: Marketing Plans And Customer Satisfaction. Analyze implementation activities that positively impacted customer satisfaction.
What is a solution to the growth problem as a marketing manager?
Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings.
What was the impact of your R&D decisions on materials cost? What other decisions were impacted by the increase or decrease?
Discuss what is the competitive strategy for your company? Using Porter's Generic Strategy, which approach will you use and why?
Identify the information that should be communicated. Define the audience that should receive the communication. Identify the channel(s) of communication.
What is the value of each for small businesses? What are potential issues that may arise if a small business focuses only on one type of branding?
Your team is looking for a way to make some revenue as either for-profit or not-for-profit organization. Disucss the Product's definition to the target market.
Google in China: Finding Creative Solutions to Cultural Differences. What is the basic situation described in the case? Summarize the Google experience.