Assignment: Marketing Plan Analysis
Analyze the marketing and sales portions of a business plan and provide suggestions for improvement. 3 pages
Creativity, analysis, and flexibility are necessary for developing and implementing a strong selling plan. In today's fast-paced environment, sales plans are fluid. The ability to critically analyze plans and respond to change is a key skill for today's sales and marketing professionals.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
• Competency 5: Develop a sales plan.
o Describe components of a company's sales approach.
o Evaluate whether a company's sales plan is effective in relation to a particular marketing context.
o Propose changes to a sales plan.
• Competency 6: Evaluate management implications of marketing and sales plans.
o Explain how a sales plan affects the implementation of sales strategies.
Case studies are a very effective way of applying business concepts to a real world situation, or one that's constructed to be very much like a real world situation, and that approach will be used for this activity. For this assignment, consider that you work as a marketing analyst for a consulting firm, and that your manager asked you to develop a case study for the executive team of the organization in the case. That executive team will use your analysis and recommendations in their business planning.
Analyze the marketing and sales portions of the Aircraft Equipment Maker Business Plan (linked in the Resources). Provide suggestions for improvement based on your analysis.
Note: This sample business plan from the Bplans Web site features a fictitious organization called Stretch 'r Wings. The Stretch 'r Wings sales approach is described in Sections 5 and 6 of the plan.
Address the following in your analysis:
• Describe the components of the organization's sales approach and explain why that approach was likely utilized.
• Assess the effectiveness of the sales plan for a business in this market, with this marketing mix, based upon an analysis of the plan's specific strengths and weaknesses.
• Explain how the sales plan affects implementation of sales strategies and suggest ways in which managers might address implementation challenges related to the plan.
• Suggest changes to the sales plan to make it more comprehensive and to better communicate the sales approach, and explain how those changes will make the plan more effective.
Referance: Palo Alto Software. (2013). Aircraft equipment maker business plan: Stretch 'r Wings.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.