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Identify the major differentiations between behavioural and cognitive explanations of how sales promotions works? Measure the major drivers behind the growth of direct marketing. How may these drivers
Make a distinction between functional value and emotional value. Illustrate with instances. Discuss and illustrate out the significance of functional and emotional value in creation of genuine custome
What according to you’re the steps obligatory to implement a CRM system solution?
Critically discuss the marketing mix components of a tourism organisation of your choice and evaluate to which extent they are favourable to success of firm.
In view of the above statement, discuss the need, characteristics, requirements and components of a modern Marketing information system (MIS) to make sure an effective marketing intelligence system.
Illustrate out the significance of setting clear objectives in the marketing research. Illustrate out the non-monetary costs which tourists might experience when purchasing a service or product.
Carefully list and then compare any two (2) of the marketing management philosophies. Define and then in brief explain the component parts of two major environmental forces which influence the compa
Discuss and describe four (4) types of wholesalers in the marketing distribution channel. Illustrate out the distribution channel.
Describe and exemplify the meaning, definition and characteristics of the management in modern organizations.
What are the viewpoints of electronic commerce in the competitive environment?
What do you signify by the term network marketing? Why it is significant in present scenario?
Describe the different elements of communication process. Find an illustration of an advertising campaign being used by a company and analyze the campaign in terms of these elements of communication
Describe in brief latest trends in the marketing practices?
What are the variables accountable for the brand valuation?
Describe the importance of segmentation. As well write in brief different bases of segmentation.
Define the term marketing and describe in brief the different concepts of marketing.
What do you mean by sales and operational planning (S&OP) process and write down the advantages of S&OP process?
Illustrate fully the reasons for the growing significance of Integrated Marketing Communication.
The development of market segmentation and target marketing reflect movement away from production orientation towards marketing orientation. Discuss and describe.
Describe the consumer buying decision making process and discuss its significance for marketers. Illustrate the term market segmentation and critically determine the process and criteria for market se
Contrast the three (3) general approaches to setting prices. Make a distinction between the two and identify for which kind of products marketers will use each type of strategy.
In brief explain the three (3) types of Vertical Marketing Systems. How do consumerism and environmentalism influence marketing strategies?
Illustrate and discuss the consumer-decision making process of DecoPlus prospects? At the heart of successful direct marketing activity is database, and for this reason, it is often referred as data
Describe and discuss the consumer decision process. In what ways does organisational buyer behaviour distinct from consumer buyer behaviour?
You have been reading on services marketing and have come across the 7P approach to the marketing of services advocated by Boons and Bitner. Write notes detailing how this 7P approach to marketing m