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1. What is meant by dealer network? 2. How important is the role of dealer network in marketing? 3. What are the various types of dealer networking?
Read the introduction and the conceptual overview of segmentation (note: there is a scroll bar on those pages ( it's easy to miss it). You should already be familiar with these main concepts, as the
You are the Channels Manager for Tesla Motors. Using marketing concepts, explain how you would develop a distribution strategy for your cars.
Discuss an example of how a marketing plan helped make a product or service successful. Discuss an example of how decisions in a marketing plan led to failure.
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign.
Knowing NOW what you do about consumer behavior and purchase patterns, as shared by Kotler, what are the Consumer Products Proposal? Will it work? Why or why not?
What are some of the ethical dilemmas faced by marketers in emerging global markets? Explain responsible marketing practices that should be followed in emerging foreign markets.
Identify the scope of the research, geographical parameters, customer groups or market segments to be studied. Using research, describe your prime consumer buyer and identify your target market's de
Consumers and businesses will favor those market offerings that provide the highest quality, best performance or most innovative solutions.
Problem: The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaign
Can you help me explain how attention and comprehension might affect how you interpret a commercial on television? Provide an example.
Problem: Your brother meets once a month with other local business owners to discuss business and networking, and you have decided to accompany him. coincidentally, this month's discussion topics ar
Identify what "media-neutral" advertising is that is used in various forms of media without modifications. I cannot think of a product or services that utilizes this approach.
Identify two reference groups to which you belong or with which you identify. How would you classify these groups, such as formal, informal, and so on?
Problem: Need assistance with the following elements to develop a product launch plan for the Spark Nano GPS tracker. The plan should be made to compliment two markets: domestic and international.
Describe the pros and cons of using a price-skimming strategy versus a price penetration strategy for introducing a new product. Which one is likely to work better for a radical new product like a p
Task: If well-documented studies related to customer dissatisfaction and exit hold true (4% of dissatisfied consumers complain), Joe might expect how many of his customers to complain.
If Canastar Group lowered its prices by 10% and spent an additional $5 million on marketing, causing a boost in market share to 4%, what would the resulting net marketing contribution be?
In this solution you can find the characteristics of an effective ad and what should be the qualities of various elements of an ad. You will also learn how can a company design an advertising campaig
What are the benefits of integrating marketing communications? As a marketing manager, how would you determine whether communications are truly integrated?
Express it for them. Propose a unique mental image for the hotel. Estimate a tentative cost for your plan. Respond to at least two of your classmates' postings.
Please pick one consumer- or business-oriented brand that you feel, based on what you have learned from your course reading this week or other expert opinion, has strong brand equity.
These are the nominees for the Chevy Nova Award. This is given out in honor of the GM's fiasco in trying to market this car in Central and South America. "No va" means, of course, in Spanish, "it do
Given the situation provided you, how would you approach this situation? As you answer, demonstrate your comprehension of the term strategic vs. tactical. As you look at your TOTAL approach, what, t