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Why do we need to have uniformity in advertising message with different advertising campaigns? Give examples.
Compare and contrast the Ameritrade (discount brokerage) and Wealthsimple (robo-advisory) ads in the slide deck. What are 3 differences in the key messages?
Describe in detail the proper approach in segmentation, targeting and positioning, that influence strategy to serve a market of your choice with modern methods.
discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas.
Write an article that discusses how you chose to segment the market. Discuss the customer profile, segment name, and image for each segment.
How do they specifically impact business, trade, and consumers? Comment on how culture might affect the acceptance of this product, or not.
Why are ad agencies and their media partners not responsible for creating an unhealthy materialistic consumer culture in the U.S by convincing consumers
Discuss wheat growth route in terms of sales at Maluti Mountain Brewery and international market. Include graph.
Pick one of the generalizations noted in the "Customer Metrics and Their Impact on Firm Performance" article and describe a real business scenario
Provide a real-world example of a wholesaler, a distributor, and a retailer. Discuss the differences among them.
Conduct a basic SWOT analysis for Rosewood. Suggest how can Rosewood maintain a good relationship with the customers.
Discuss whether there is a sustainable market for Indian movies in the United States and Europe.
Develop a comprehensive promotion strategy utilizing all the major elements of the promotion mix. Develop a sample poster for the promotion.
Provide a recommendation for actions that would improve the positive result. Identify the communication method you would use to inform your manager.
What would be the value of a service loyalty program that increased the average number of visits by 2 and increased the probability.
Question 1: Can target marketing ever be bad? Question 2: What is a good mission statement?
What performance indicator(s) was the successful company paying attention to, perhaps more than the struggling/failed company?
Explain how the new or revised product/service strategy satisfies consumers' needs. Explain how the product or service differs from that of the competition.
Which type do you believe best reaches the masses? Why? Do you you believe a certain type is over-utilized, therefore, desensitizes the consumer?
The articles, take the position that most major corporations have assumed that "bottom of the pyramid" markets are not for them
Explain the needs, wants, and demands for rare and exotic (as well as expensive) plants sold by nurseries such as Candy Floriculture or Terrascapes.
Describe how consumers recognize a consumption problem and show why marketers must understand this part of the decision-making process.
Problem: Explain brand communication and more specifically what is Samsung's brand communication (brand audit, references if possible)?
What is the strategy required to achieve an objective of a successful launch of plant-based meats being profitable within six months?
Discuss the advantages and disadvantages of affiliate marketing? If you decide to use an affiliate network, what are some things you need to look for?