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What is a serial entrepreneur? Is this a new phenomenon?What does it take to be a successful serial entrepreneur?
I chose to do a Research paper on Amazon.com; I need a 6 page double space paper written in APA format with the references cited correctly
What can we learn from the book The World is Flat?Is the world becoming a smaller place due to the Internet and the ability to reach more people? Defend your point with research.
What does it take to bring a new medication to the market?Should pharmaceutical companies have patents on their drugs? Why or why not?
In this Activity, you will apply the theory of reasoned action to predict a consumers attitude toward various alternatives. Begin by interviewing someone about a choice that he/she is currently con
Does the AMA Statement of Ethics address this issue? Go to http://www.marketingpower.com and review the statement. Then write a brief paragraph on what the AMA Statement of Ethics contains that rel
Why would companies benefit from hiring entrepreneurial-minded employees?Explain an example of a company that embraces the entrepreneurial culture.
What was the most important lesson you learned from this course about the innovative process?What lessons could be learned through the process of learning and failing at an innovative venture?
Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact th
Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objecti
Define the 4 types of values used in brand messaging (reputation, relationship, experiential, and symbolic value). Do not copy a definition from a marketing dictionary or Web site, look in your text
How will accomplishing these objectives support your success in marketing? What risks or challenges might a marketing manager encounter if they have not mastered these objectives? Explain.
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer gener
Discuss if Apple's competition has increased their share of the marketplace at Apple's expense.Discuss if Apple will succeed without Steve Jobs.
Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different org
Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
capability can implement to increase the effortless movement of customers between the traditional and online channels. What are the benefits and limitations of selling through a store front and online
Read the article: "Airbnb and the Unstoppable Rise of the Share Economy".A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their ho
Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with
Develop an organizational mission statement, and forecast performance goals using your situational analysis.Design a marketing strategy based upon your objectives.
Research how value is created in products and services.Focus on how added value can be reflected in the pricing.
Consider customer lifetime value (CLV). Choose a business and show how you would go about developing a quantitative formulation that captures the concept.
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
The information in the Case Study is used each week when writing the individual sections of the Marketing Communications Plan.
Explain the three main types of trade promotions.Explain the role of self-regulation in advertising and marketing.