Explain the three main types of trade promotions

Question

Question 1 The acronym S.M.A.R.T. stands for______________________________.

QUESTION 2 - etermine a marketing communications budget using competitive parity means correlating the budget to the share of the market and share of voice (SOV) for the industry.???
True ?False

QUESTION 3
Explain the three main types of trade promotions.

QUESTION 4
Explain the role of self-regulation in advertising and marketing.

QUESTION 5
Explain how manufacturers (or service providers) and consumers benefit from sales promotions.

QUESTION 6
Describe the four types of Internet advertising and provide one advantage and one disadvantage for each.

QUESTION 7

Explain at least two positives and two negatives of Public Relations.

QUESTION 8
Integrated Marketing Communications is using a consistent message over multiple communications tools to increase the value of the message. ????True ?False

QUESTION 9
The positioning statement is an assertion that represents how the product should be perceived in the minds of the consumer.????True ?False

QUESTION 10
Describe two of the four methods of direct marketing and the benefits and weaknesses of each.

QUESTION 11
Objective-and-task budgeting allocates budgeting dollars as a fixed percentage of past sales.????True ?False

QUESTION 12
The brand awareness represents the thoughts and feelings that consumers have when thinking about the brand.????True ?False

QUESTION 13
Explain the role of the FTC and the FDA in marketing communications.

QUESTION 14
Psychographics include age, gender, education, family status, income, ethnicity, or race.????True ?False

QUESTION 15
The marketing database enables a company to target customers with a specific personal message.????True ?False

QUESTION 16
Explain the CAN method of determining an effective advertisement and provide an example for each.

QUESTION 17
The four types of characteristics used to determine a target market are _______________.

QUESTION 18
Explain the five steps in the Media Planning Process.

QUESTION 19
Yankelovich's MindBase and SRI Consulting Business Intelligence's VALS system are services that provide geodemographics.????True ?False

QUESTION 20
Choose two ethical considerations marketing communication professionals face and explain the issues associated with those considerations.