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Analyze marketing decision support systems and their impact upon marketing management systems.
In the relationship era, firms focus on: 1. long term relationships with customers and suppliers. short term relationships with customers and suppliers.
When business purchasers shift from straight rebuy to modified rebuy behavior, it is often due to:
List and explain four current sociocultural trends in the U.S. that are transforming North America and the world. Your response should be at least 200 words
Do you find their sales practices to be ethical and beneficial to the consumer or perhaps unethical and misleading?
Analyze the use of single branding, family branding, and brand extension.Discuss ten characteristics that you would use for effective brand name creation.
Watch the following video which provides a look at how some businesses are stretching the law. Top 10 Misleading Marketing Tactics (12:35)
You have just been hired by a company to evaluate the way the company treats its employees, suppliers, and customers. Create an analysis of the ethical theories
Describe L'Orela's integrated marketing strategy. What are the strengths? Weaknesses?Describe the function and effectivenes of brand ambassadors
What you learned about project management in general. Be specific and include references to your sources, one of which may be the textbook.
Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.
Discussion Question How should channels be designed? (at least 200 words)
Think about the pricing methods described in chapter -markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing
think Amazon is a great example of an intermediary that has done a great job of making products available to consumers. They have increased their personal brand
RELATIONSHIP MARKETING In the context of Relationship Marketing, critically discuss the following statement: "Customer loyalty cannot be bought!
What microenvironmental factors have affected Sony's performance since 2000?What stands in the way of Sony's success today?
Identify the most important strategic issues facing the organization or business unit. External environmental scan/five forces analysis
Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers
What contributions can a career management program make to an organization that is forced to downsize its operations?
Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages? What strategies focus should the company take as it looks to further
What is the mission statement of the company you chose to study?Where are the company's headquarters located?
Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald's eliminate Ronald McDonald in its ads?
Explain why the company should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.
Please submit a brief proposal in 300 words describing your topic for your Marketing plan (selling tshirts) .
What would be your goals in terms of advertising this new program to current and prospective students?