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Discuss two successful cases of organizations that managed a crisis successfully. What steps did they take to effectively manage the crisis
What does customer loyalty mean to you.Compare and contrast customer loyalty and customer satisfaction
Product lifecycle. Student can suggest potential marketing strategies based on the product or service's lifecycle stage.
What is an Offering? Select one of your favorite products and describe it terms of its: 1. features 2. benefits 3. price 4. total cost of ownership
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?
How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plan
What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity.
What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy?
Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer.
What is the difference between the prices among the different organizations? What is the rationale for this difference?
What are the similarities and differences between promotional push strategies and promotional pull strategies?
What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?
Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing
Which of one of these factors would have the largest effect on the company's marketing strategy? Explain why
How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers
Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Explain how your company applies the four Ps and whether they have a competitive advantage in each area of the marketing mix.
Describe how the division addresses customer needs and achieves competitive advantage.
What is the target market and what does the company do in their social media to engage its target market? How does the company position itself or the product
Explain the purpose of using focus groups.Provide an example of a focus group.Briefly describe the product that is given to the focus group
Which of the following is not a technique for managing lists.statistical methods for predicting future purchases
Define the advertising topic.Describe its effect on the advertising industry.Describe the role the topic plays on consumer behavior.
Analyze the challenges and advantages of foreign direct investment.