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What does it mean when an entrepreneur thinks globally? What are advantages and risks an entrepreneur faces when going global?
The equation a buyer applies to assess a product's value is value = monetary price - customer benefits. value = customer costs - customer benefits.
Research change management models, and address the following: • Describe 2-3 change management models.
What is "slack" and why is it important? • Why is activity-on-arrow (AOA) or activity-on-node (AON) of significant value to the project manager?
From the second e-Activity, examine the marketing objectives of your favorite company, and discuss how its strategies are aligned to the objectives
Select a company currently experiencing marketing changes. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide)
• Slide 1: A description of your brand • Slide 2: A description of your target customer • Slide 3: A description of BAV
Evaluate how organizational functions (such as marketing, finance, human resources, and operations) influence
describe the elements of the marketing mix (product, place, price, and promotion).
How would you describe the brand relative to a character, and why? Use a few adjectives to describe the brand's personality.
Clearly describe Robert Nardelli's leadership style in terms of Leadership Theory, incorporating the following theories within your paper
Develop a hypothesis for a problem at a local business (for example: high employee turnover). Determine if your hypothesis has adequacy for its purpose
Discuss the difference between domestic and international purchasing.
Name the four P's of Marketing and some of the ways in which international marketers must adapt the four P's to international situations
The case of missing lot:Quality management What are major control issues here?Recommend changes to the procedures for dealing with defective lots of material
Do communication theory models created and tested in the USA apply to other cultures
Target market-what is the profile of the typical customer (demographics, lifestyle, usage pattern)
What is the impact of a legal battle on an organization's reputation?
Describe differences in how McDonald's should handle information and planning for (1) regular food items, (2) non food items like wrappers or napkins
What is the impact of 24/7 digital media on issue monitoring, managing and reporting on PR planning?
How can a company use change management to minimize resistance and maximize the acceptance of change in business and technology
Perform a SWOT analysis using yourself as the product.Be candid about your resources and the strengths and weaknesses you possess.
What is the key to customer retention and what is the zone of tolerance? What are a few of the methods for measuring customer satisfaction?
Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success?
What is marketing implementation? What are some of the strategic issues involved in marketing implementation? What are some of the approaches?