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What is the current situation of the company's industry.What is one main consideration your client needs to be aware of in this industry?
Select an industry from the following list and develop a business idea for that industry:• Telecommunications • Home improvement • Technology
Identify a good business opportunity in that industry that wasn't presented by members of your team in the individual assignment
Create a 7- to 10-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization.
Describe the results of your competitive analysis.Explain the characteristics of the market niche
Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics-honesty
Determine the level of relationship marketing that would be appropriate.
Anyone can have ideas! As an entrepreneur how do you know your idea is an opportunity? Explain concisely your supported response.
Which one of the following is the slope of the security market line? Risk-free rate Market risk premium
Discuss perfect competition and long-run equilibrium. Provide detailed descriptions, definitions and concrete examples of your findings.
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company
Describe a product or service that you have purchased and identify its Unique Selling Proposition (USP).
Just as applicable to an individual as to a business. What is your individual value proposition?
How has technology changed or shaped that business in the last five years?
Include examples that illustrate your answer a. What is meant by the term customer lifetime value (CLV)?
Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.
Why is total customer service so important? How can relationship marketing benefit a company?
Explain the main stages of developing and managing new products. Which stage do you think is most important? Why?
Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why?
Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market.
Evaluate advertising and promotion programs for the new product
Identify the different options for out-of-home, direct mail, and specialty advertising and give an illustration for each.
Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.).
As head of sales for Integrity, what are the two biggest challenges Charles will face in putting together a retail sales force?