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How has advertising evolved into its current state? Describe changes taking place in today's advertising industry.
Analyzing competitors' help-wanted ads . Quizzing customers and buyers about the sales of competitors' products
What are the factors that interact to determine performance? Knowledge, skills and attitudes Environment, skills, and strategy
Identify a minimum of three key trends that might affect advertising in the future
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?
What are some trends or megatrends that you have personally recognized in the macro-environment?
What are some factors that influence consumer purchasing decisions? Which do you believe are most important?
What should a company consider when attempting to develop a new product?
Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality?
Describe the major types of advertising, and discuss how they differ.
Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market
what would a "decentering" of culture have meant for a given cultural group?
Explain how your product could be expanded into the global marketplace
Determine what customer groups is likely to purchase the product with justification for your response.
Why do so many companies appear fixated on branding rather than on ultimately developing successful products?
Yes, definitely the bargaining is always beneficial for each position. However, they further need to evaluate the plan of education and the dependency
Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog
Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service.
Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.).
Write a 1,500-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:
Develop a Marketing Strategy. The first two components you will discuss are your Objectives and Product/Services features.
Explain the importance of marketing in organizational success, based on these definitions.
What does the future hold for traditional mass-media advertising? If you were the CEO of a major television network, magazine publisher,
Examine the local infrastructure of selected country.Describe the selected countrys unique products and assess the difficulties in getting products to market