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Evaluate and discuss the implications of the following transfer pricing policies:
A company using activity based pricing marks up the direct cost of goods by 43% plus charges customers for indirect costs
What should Jay do to determine more accurate costs per unit? How will this affect his pricing and consequently, his sales?
Discuss the various ways that distribution adds value (or utility) to a product or service, the impact that wholesalers and retailers have on that value
Problem: Which elements of pricing can be standardized?
What considerations should be made in pricing a new product? What process would be followed to set a new price and can it be adjusted after launch?
Why is it difficult to decide whether to change a local-brand name to a global-brand name?
Why is pricing as it relates to healthcare so difficult? What factors should be considered before pricing a product?
One of the easiest places to see the impact of the Internet on marketing is by looking at its effect on pricing decisions and consumer's perceptions of prices.
Required: Calculate the increase or decrease in profits for the three divisions and the company if the agreement is enforced.
What pricing objective(s) is a skimming pricing policy most likely implementing? Is the same true for a penetration pricing policy?
How does prestige pricing fit into the marketing mix? Would exclusive distribution be necessary?
Why was it effective or ineffective based on the objectives of the promotional strategy?
What alternative methods are available to marketers to price products? What factors do marketing managers take into account when setting a price?
1. Compute the projected cost of one transaction. 2. Using gross margin pricing, compute the price to charge per transaction.
Discuss the role of discounts in Apple's strategy. What would you advise the company that owns your product in terms of discounts and specials?
Looking for ethical and legal considerations related to price of Mcdonald's turkey burgers & veggie burgers in essay format with references.
Problem: Please write the pricing objectives of McDonald's in essay format with references.
Problem: Please provide a pricing contingency plan for McDonalds.
Explain the differences among inelastic, elastic, and unitary price elasticity to the VP and CFO. Then, what questions would you ask?
What unit selling price should Gargantuan Industries select for each of the Super Clean compounds for the remaining six months of the year?
Target pricing is experiencing growing use in North America. Should businesses use target pricing?
Outline the different bases for setting price. Discuss the advantages of each and the circumstances where each might be most usefully applied.
Include whether or not you believe these strategies are effectively reaching and serving the product's market segment.