Problem: I need assistance with some homework questions. Read this article:
Berk, Christina Cheddar (2011 March 7). Here Comes the Bride, All Dressed by Costco. CNBC Available on 2011 March 8 at
https://www.cnbc.com/id/41950692
(1) How do pricing and distribution complement each other when gowns are available at Costco? What are implications for positioning and targeting, as we discussed in Module?
(2) Saks, Bergdorf, Neiman-Marcus and specialty bridal shops will be taking note! Should these stores offer discounts and maybe reduce prices? Your answer should refer to at least one or two of the articles in the background section.