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What are the two characteristics that the identified categories in nominal scales must have? Explain it detail with examples.
Reflect on your learning of marketing decision impact based on this simulation and how you might apply it to the 'real world' in your future career.
Find three examples of real businesses like yours and list their websites. For each website, identify a customer segment. See What is Market Segmentation.
Tricons cost of goods sold equals 55% of list price. The salesperson offered a 7,5% discount to close the sale. Calculate the dollar change is gross margin.
Discuss the firm's current market share and/or compound annual growth rate (CAGR) over the previous 5 years, or projected 5 years.
What do you think the brand identity of the company is? How well is the company portraying its brand identity in its social media posts? Explain.
How can you, as a leader, turn your strengths into opportunities? Explain. How can you, as a leader, turn your weaknesses into opportunities? Explain.
Are there any dissociative reference groups, aspiration groups, or consumption-based groups that influence your behavior as a consumer?
What is CRM? Provide a brief intro to CRM. Find 2 articles that address your selected company Nestle approaches. Provide a summary of the articles.
Note at least one person interviewed in the film who stood out to you. Who was it and what did they have to say and/or show that resonated with you?
Calculate your annual payments and the amortization. Is the total cost of this loan more or less than if you had used the equal total payments formula? Explain.
Which method will you use to set your advertising budget, and why? What specific channels do you recommend, and with what frequency?
Beauty Factory - Identify the direct and Indirect competitors of beauty factory and analyse them and state the insights from the analysis.
Describe how they will communicate their product to their target market (and the distribution/channel members if appropriate). Goal? Why?
Why did Weight Watchers decide to change its name to WW? How does WW make money? In other words, what is its business model?
Write an email responding to the email enquiry using the information from the case study. Write an email to the client to assess if they would like to proceed.
Conduct a detailed TOWS analysis for the purpose of e-commerce / digital marketing. Support most of your SWOT points with research evidence.
Define metrics that the firm should constantly monitor for evaluating the performance of your tactics in line with the firm's objectives.
What responsibilities do you think Lego has to its customers the children as well as their parents?
Suppose you were on Elan's team, what innovative marketing strategies might you suggest? What would you suggest as a pricing strategy?
What is the purpose of the community? Why do you think Sephora decide to host the community within its website?
Write a paper with three references, that discusses a major marketing failure. How could effective marketing research have avoided this failure?
Develop one goal for each of the following stakeholders (clients, donors, and volunteers). Create two SMART objectives for each goal.
What is the intended goal of the visualization? Does it accomplish this? Why? Do you think the visualization is effective in displaying the data? Why?
Write what went right? Did you apply your knowledge on market research, marketing environment and segmentation, targeting and positioning?