Discussion Post
Sephora hosts an organization-sponsored virtual community called the Beauty Insider Community . Membership is free and is associated with a Sephora online account, but no purchase is required. According to the website, members can "ask questions, join challenges, and get recommendations from people like you." Within the community, there is also the option to join numerous special interest groups where users can participate in discussions with other members.
The text says that Sephora decided to create its online community within its website.
a) Who is the target market/persona for the community?
b) What is the purpose of the community?
c) Why do you think Sephora decide to host the community within its website?