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Product description and brief history of company. Identify what is expected to be accomplished, (objectives) through marketing activities.
Do you ever read product recommendations before buying? You don't know these people-how do you discern which ones to believe?
Describe the 5Cs of the marketing framework as they pertain to Southwest Airlines.
Describe the core elements and the value-added elements of Kodak's product line(s). Describe the breadth and depth of Kodak's product line(s).
What do you think about the importance of conducting market research? Do you plan to conduct market research for your product or service?
Describe your hypothetical company, its physical location (this is required), and the product it makes or the service it provides.
What are your communication strengths? Provide specific details. What are the areas you would like to improve? Why? Provide specific details.
Briefly describe cross cultural variations in Consumer Behavior and explain core values that vary across culture and influence behaviors.
Discuss what would tempt you to pitch in with some friends and buy a franchise when you finish your degree?
Discuss the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required.
You should also select at least one of Saint Leo core values and describe why the firm either does, or does not, demonstrate that value.
Explain the implications associated with this breach, specifically in terms of privacy laws and violations of the law.
You should address how appropriate Human Resource management practices can address this disruptive change.
Create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not?
Describe the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
Discussion Post- Social Media Marketing. Which lessons did you take from Jab Jab Jab Right Hook? By Gary Vaynerchuck?
Identify the company you have selected. Describe the problem, opportunity, or need you have identified for the company.
Develop a strategic business solution for an existing organization based on identified challenges, opportunities, or needs.
Provide an in depth managerial analysis of marketing analytics ututilization. How is marketing data generated? How is marketing prepared for analysis?
Identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.
Analyze how would you explain the correlation between the amount of corruption in a country and economic development?
Explain the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
Can you think of any companies known for their exceptional customer service? Do you support these companies as a consumer?