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a paper mill produces two grades of paper viz x and y because of raw material restrictions it cannot produce more than 400 tons of grade x paper and
conclusive researchconclusive research provides information which helps the executive to make a ration decision the marketing executive has to arrive
descriptive researchdescriptive studies as their name implies are designed to describe something for example the characteristics of users of a given
types of descriptive studiesto facilitate the discussion on the design of descriptive studies two types or method of study are considered separately
mr vincent the manager of a large supermarket was taking a management course in theevening programme at the local college the professor had given an
advantages of statistical methodsainvolve relatively large number of observationsbanalysis is more objectivec averages and percentages are
solve the following linear programming problem using simple method maximize z 3x1 2x2 subject to the constraints x1 x2 4 x1 x2
descriptive research analysis it can be divided into two classesa panel analysis longitudinal studybcross sectional analysis study a longitudinal
advantages of panel dataa such data enable the researcher to undertake detailed analysis for example one can determine the characteristics of
limitations of panel dataa panel data may not be representative samples since panel members are expected to put in some effort in
advantages of field studya they are close to real and they cannot be criticized on the group that they are remote from real settings or are
limitation of field studyasuch studies are scientifically inferior to laboratory and field experimentsb there is lack of precision in the
advantage of survey researcha a major strength of survey research is it wide scope detailed information can be obtained from a
limitation of survey research a generally survey research does not penetrate below the surface as more emphasis is given to the extent of information
experimentationexperimentation is not easy to define it will refer to that research process in which one or more variables are manipulated under
laboratory versus field experimentsmarketing experiments can be conducted in a laboratory or in the field in laboratory experiments test subjects
experimental designexperimental design refers to the framework or structure of an experiments and as such there are several
ex post facto designone variation of the after only design is called the ex post facto design this differs from the after only design because the
advantages1many social events are such that they have already occurred and cannot be repeated or replicated causes behind many events cannot be
disadvantages - survey researchto fulfil the evidence of concomitant variation it is essential to select one group of people who have
panel designa permanent set of experimental units used in marketing research investigations is known as panel panel can be used both for exploratory
formal designsin formal designs the researcher randomly assigns treatments to randomly selected test units whereas in informal design careful
randomized block design it is improvement over the c r design in the r b design the principle of local control can be applied along with the other
latin squares design this design suggests that test will form a square because there will be as many test units as treatments this design is used to
factorial designthe factorial experiment design allows the researcher to test two or more variables at the same time