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questiona explain why service personnel are a source of customer loyalty and competitive advantageb discuss the customer cycle of failure in a
questiona what is loyalty in a service context and how can firms benefit from a price premium with loyal customersb describe total relationship
questiona describe the differences between traditional marketing communication strategies and service business communication strategiesb show the
question 1identify a tourismhospitality organisations website and comment on its marketing potentialquestion 2as the marketing manager of a
question 1a define the following terms i e-commerce ii e- business and iii e-marketingb discuss the benefits thati buyers get from the use of
question 1a using an example of your choice within the tourism or hospitality sector explain the function where a firm uses only a direct marketing
question 1a discuss and explain with the use of an example the steps involved in conducting an environmental impact assessment eia for planning a new
questiona the importance of sales objectives is to give the sales person goals this helps ensure that corporate goals are met and assists sales
questiona members of the marketing channel perform eight key functions describe these functionsb differentiate between horizontal conflicts and
question 1a describe what you understand by the concept of integrated marketingb explain five types of marketing communication that hilton hotels
questiona explain with examples the meaning of shadow brandingb what is the difference between umbrella branding and portfolio brandingc list the
questionmarketing research plays a crucial role in any company however marketing research is a time consuming and expensive process and therefore
question 1a questionnaire is an important tool for getting information from respondents questionnaire should thus be properly designed to meet
question 1a explain the importance of the theories of motivation in helping marketing practitioners understand why people buyb b is customer
question a explian the basic model of consumer decision makingb describe how the use of colour can be a powerful marketing toolc when choosing a
question 1a room at marriott in vienna mc donalds french fries a vacation package in bali are all productsa show with relevant examples the different
questionglobal financial crisis has substantial impact on the worldwide tourism industry constance belle mare plage hotel is not impartial to it
question 1a critically discuss the concept communications strategy support your answer with relevant examplesb using relevant examples explain the
question 1describe the tactics that appear the most successful in persons seeking compliancequestion 2i do work attitudes predict behavior at work
questioncustomer care has long been a major training requirement for organizations which seek the so-called sustainable competitive advantage this
questionthe major psychometric preoccupation of vocational psychologists has been in the development of interest scales among the well-known tests
question 1i define stressii what are the common and extreme sources of stressiii how can an individual cope with stressiv briefly describe at least
question 1a crisis can hit an institution anytime it is essential therefore to plan and manage a crisis intelligently and forthrightly discuss this
questiona you have been requested by your ceo to organize a news conference show how you would organize sameb if you expect to have success
question 1a define i conflict of interest and ii integrityb what would you recommend for an organization that go beyond obeying the lawc how far do