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read the following case to prepare for the case briefsterling marking products incsuggested guidance questions for
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identify and analyze three major business trends that have or could have a significant impact on management use current
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according to our course materials and other sources how is selling to a business different from selling to a consumer
a what is the most effective method to determine an appropriate marketing budget what considerations would help to
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marketing products to customers versus businesses - what are two differencesthe examples should be real companies