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Create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
Develop a recommended positioning statement. Use either secondary or primary research to identify your client's overall communicationneeds.
In this context and as a future manager, how would you tackle the limitation of the carbon footprint resulting from your business?
Address all criteria as it relates to retailer's window displays as well as in-store display, so make sure you pick a retailer that enough visual merchandising.
Identify the implications for implementing the marketing proposal. Be sure to think about any legal or ethical influences.
What are the main ethical issues, if any in the FruitFresh case? What are Perry's options? How do three levels of moral development relate to Perry's situation?
Calculate the total marketing budget range for both the coffeehouse and the bagged coffee separately.
Describe how this digital marketing campaign will be successful in raising the membership by 10%.
What further data you would like to receive from Hearns Hobbies. What additional data you will have to collect for your consulting work?
What do you think was missing if investors loved the pitch deck, appreciated the tactile prototypes, and yet decided not to invest?
Discuss why you think Starbucks' initial entry into Australia failed. What recommendations would you give the Starbucks marketing manager?
Share an example of a product that you buy from an intermediary and how that intermediary adds value to the product for you as the consumer.
What would it mean if any of these metrics increased over time? Could some of the limitations be avoided by using a combination of metrics?
Discuss at least two ideas using pricing as one strategy and placement (distribution) as the second strategy to help build your business.
How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better?
Compare and contrast personal and non-personal communication channels. How would you use each channel type to promote a political candidate?
How many countries does the company conducting business in? Why did the company decide to have a global presence?
What are some options for small businesses in vetting ideas? What is secondary and primary research?
What can Nespresso learn from the brands you researched? Then make your recommendation. (Hint: Exhibit 1) Lists five consumer goods channels.
Describe how each ESG factor is expected to benefit their primary stakeholders (customers, employees, suppliers and community).
Discuss various pricing tactics that have or would prove effective in stimulating sales. Discuss the distribution strategy relevant to the product/service.
Explain the value of identifying just a few takeaway messages when developing an oral presentation.
List out possible test scenarios for the Future Needs. Do you see any risks in the current plan? Are these being addressed as part of Future needs?
Identify a quote from a reputable figure that resonates with you and inspires you. List the quote and describe its significance to you.
Using MS Excel, create graphs/charts to show visual representations of your data that describe what is occurring in your project.