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Classify each household into one of the social classes discussed in the text and analyse its lifestyle and consumption behaviour.
Distinguish between beliefs, values and customs. Illustrate how the clothing a person wears at different times or for different occasions.
You have been asked by HR to produce and coordinate a job description for a service department line management position in the services department.
Need help in identifying several companies that have demonstrated strategic thinking about issues similar to those faced by General Motors (GM).
Discuss how developers of retirement housing can use older consumers’ lifestyles to segment their markets more effectively.
What is the U.S. Supreme Court's stand on reverse discrimination and affirmative action? What do these terms mean?
Identify a singer or group whose music you like and discuss the symbolic function of the clothes that person (or group) wears.
How does the family influence the consumer socialisation of children? What role does television advertising play in consumer socialisation?
From an organization's perspective, does cooperating with unions help or hinder the workplace?
What are the implications of the sleeper effect for the selection of spokespeople and the scheduling of advertising messages?
Explain how situational factors are likely to influence the degree of consistency between attitudes and behaviour.
Consider how trust is lost when working in teams and how to keep trust among team members.
How can the marketer of a nicotine patch (a device that assists individuals to stop smoking) use the theory of trying to segment its market?
Centrally important to the strategic, performance, ethical, and/or social responsibility issues associated with outsourcing HR?
Identify specific examples in the language of the text to support your position.
Explain how the product manager of a breakfast cereal might change consumer attitudes towards the company.
Assume that Greenpeace is planning an advertising campaign that encourages people to switch from private cars to public transport.
Assume that Toyota is faced with the problem that many European consumers perceive small and medium-sized Japanese cars.
Should the marketer of a popular computer graphics program prefer consumers to make internal or external attributions? Explain your answer.
Weigh the relative pros and cons of current trends to expand the scope of consideration of work-life issues.
Find two print advertisements, one illustrating the use of the affective component and the other illustrating the cognitive component.
Describe a situation in which you acquired an attitude towards a new product through exposure to an advertisement for that product.
The approach for writing a historical research paper differs from a traditional research paper, especially when it comes to the introduction.
Distinguish between those that are designed to reinforce an existing attitude and those aimed at changing an attitude.
Think back to the time when you were selecting a university. Did you experience dissonance immediately after you made a decision? Why or why not?