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You do not need to conduct the actual research, collect data or analyze results. You will be writing a proposal only and developing a short survey.
Develop a plan for ongoing customer relationships and evaluate what incremental opportunities are available.
Marketers can choose from two basic promotion mix strategies - push promotion or pull promotion.
Name a global advertising campaign you believe was successful. What made this campaign successful?
What other trends should also be considered when making the decision to operate within a specific market niche?
What is the connection between marketing research influences and marketing strategy of companies?
Describe an example of when the place component of an organization's strategy was off target
By making some assumptions, describe some characteristics of the target market (end customers) for each of these market segments.
Read this article about casinos targeting the Hispanic market. Medina, Jennifer. (2011) Casino Town Puts Its Money On Hispanic Market.
Evaluate Marketing Website Assignment: Access the following Website: Kraft Foods uses this Website as a part of their marketing strategy.
write a paper discussing the major segmentation strategies including demographic, geographic, and psycho-graphic
Director of Information Systems: We need to upgrade our information systems to wireless network technology.
Review the pricing strategies of the Droid Phone. Which of those pricing strategies would make sense? Why?
Question: Assume you are developing an advertising strategy for the promotion of a new product.
Consider Coca-Cola and PepsiCo, two successful companies that compete with each other.
The chief operating officer (COO) of your health care organization was recently hired from outside of health care and has used other risk management
Relationship marketing (also called "loyalty programs") is used to foster loyalty between an organization and its consumers.
What do you believe might be good methods/metrics to measure Corporate Social Responsibility? Please provide evidence to support your discussion.
Problem 1. Select a product you like, Problem 2. List at least 3 places where you found it promoted. Problem 3. Discuss how the ads caught your attention.
Research the market trends in that industry. Write a paper in APA format that identifies a business opportunity.
What are some of the potential hazards a company might face by relying too heavily on distributors, retailers, or other intermediaries for market intelligence?
Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.
Formulate an operations strategy for a service type business for an Etiquette and Professional Communication Adviser, which employs at least 20 people.
write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic
Need to define the topic of flowers purchased from traditional florists vs nontraditional outlets. Price, quality, shelf-life, all should be included.