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What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels?
Using a combination approach of your own words and research to define a project
How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors?
What are planning, strategy, and strategic management, and why are they important to me as a manager?
Problem: Select an organization (Coca-Cola) that conducts both domestic and global marketing.
Your assignment is to outline a marketing plan for Ajax. Ajax wants you to consider product policy, pricing, promotion and distribution issues.
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?
Describe an experience you have had with the Human Resources Department at a former or your current employer
What are some trends or megatrends that you have personally recognized in the macro-environment?
Problem: Discuss two basic approaches to forecasting market potential and sales.
Write a business proposal letter to the Carter and Clinton foundation for an assistance, Helping you to established the first public library in the west Africa
Problem: Compare and contrast marketing in Malaysia and in the United States.
Contrast approaches to promoting these products to a PPO and to a staff model HMO.
Why is it important to evaluate public relations? How does a business evaluate public relations? How is the data compiled?
Why might managing the creative process within corporate marketing departments and marketing agencies be challenging?
There is often a fine line between effective, sophisticated creative messaging and creative messaging that confuses the consumer.
Imagine you are working on a Marketing Plan for an Etiquette Consulting Business for the 21st, with a primary target audience of urban youth
Consumers apply selective processes to manage the marketing stimuli that flood them every day.
Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process.
When can media involvement be useful in a crisis? When can such involvement be a hindrance?
What are the principal differences between a functional structure and a multidivisional structure?
Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase.
What are 4 competitive strategies (briefly describe them). Are there 2 companies that use two of these strategies? How do they implement them?
Select the organization you work for or an organization of your choice.
First, explain the mirror metaphor. Then, apply it to how Levi’s jeans, the iPAD and Crest White Strips fit into (or not) our American culture.