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Design a direct marketing program to generate (a) leads, (b) traffic in dealerships, and (c) direct orders.
Prepare a paper describing the purpose and value of integrated marketing.
Our client is an established and thriving international manufacturing company that is in need of an experienced hands-on Manufacturing Manager
What is meant by the term relationship marketing? How does your organization use this concept today to run its business?
A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts
How can a human resource information system (HRIS) facilitate and organization's evaluation of the success or failure of its change process
Discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society.
E-learning creates a situation in which training may be quite different from that which existed in the past.
Is this situation changing as the Internet creates new ways to interact with companies? If so, how?
Hugh Leach Corp., a producer of machine? tools, wants to move to a larger site.
Problem: What is the difference between marketing a physical product (such as an automobile) and a service such as a bank?
During the Human Resource Systems Topic you were introduced to the concept of a user requirements document through the the Gathering User Requirements.
Indicative of the types of cultural or socioeconomic differences existing between your host and home countries
What are the different areas that your product would have to go through to get to its final destination
In APA format, define marketing from two different sources, and based on these definitions explain the importance of marketing in organizational success.
What information might you wish to gather on the team members?
You are a marketing consultant retained by Verizon to comment on these approaches to CRM
Were these purchases as a result of classical conditioning or operating conditioning? What role does marketing play in your purchasing decisions?
Identify your target market. The product is McDonald's "New Healthy Fish Sandwich".
What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related?
Please review the article entitled "Just Say No" and post a thoughtful comments answering these questions:
After securing lease commitments from several major stores, Lobo shopping center, Inc. was organized and built a shopping center in a growing suburb.
Question: Compare and contrast the issues in private sector subcontracting to privatization in the public sector.
Why is it important to have an advertising strategy? How would your strategy differ for product advertising as opposed to service advertising?
For marketers, the term market niche has a fairly specific meaning. What is it? What is its purpose? Examples?