When Strategic fit come into existence
When Strategic fit come into existence?
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Strategic fit be present whenever one or more activities comprising the value chains of various businesses are sufficiently same as to present opportunities for:
i. Transferring competitively important expertise or technological know-how or other capabilities from one to another business.
ii. Combining the related activities of disconnect businesses into a single operation to get lower costs.
iii. Exploiting general use of a well known brand name.
iv. Cross-business collaboration to make competitively useful resource capabilities and strengths.
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