Strategic approaches for the runner-up companies
What are the strategic approaches for the runner-up companies?
Expert
Strategic approaches for the runner-up companies:
Runner-up companies can have significant strategic flexibility and can consider any of the seven approaches:
1. Offensive Strategies to Build Market Share
2. Growth-via-Acquisition Strategy
3. Vacant-Niche Strategy
4. Specialist Strategy
5. Superior Product Strategy
6. Distinctive Image Strategy and
7. Content Follower Strategy
Core Concept:
Hardly ever can a runner-up firm successfully dispute an industry leader along with a copycat strategy.
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