What is direct marketing
What do you mean by the term direct marketing? Briefly describe it.
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Whenever an organization conducts its marketing activities specifically in the sale of goods to its customers directly then it is termed as direct marketing. The absolute products are sold to the final consumer directly through company, and instant or early response from the consumer is predictable. This kind of marketing is as well termed as B2C marketing. Example: direct door to door sales made through salesman. This kind of marketing includes direct communication with the customer and is found out to be time saving and a cost effective process of selling.
What is the meaning of promotion (in marketing) according to you? Illustrate in brief?
Write a short note on distinct techniques of direct marketing?
Describe briefly the meaning and function of sales promotion?
Define the term deficiency?
Discuss the main influence on organisational buying behaviour and indicate how salesforce can benefit from a clear understanding of these influences
Briefly state is wholesalers as well be categorized to certain classes?
What do you mean by the term Supply chain Management? Provide an appropriate illustration?
What are the different Qualities of a good salesman?
Are the pricing policies of an organization long term or short term based? Briefly explain.
Marketing Decisions Assignment: Email the answers to the following questions in an attached word document using the proper file name format as follows: 1 Unfocused Books is a discount retail bookshop that has three departments: fiction, non-fiction and children's books. Sales and cost of
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