What is AIDA approach

Question

What do you mean by the term AIDA approach?

Answer 1

After deciding on the objectives of communication, the marketer start to focus on developing the right message that must ideally aim at making attention, interest, desire and action (or AIDA) for the customer. Previous to deciding the contents of advertising message, a methodical understanding of the AIDA model is needed. The main purpose of the message must be to meet the needs of the AIDA model even although the message might be restricted through the product category to which it belongs, the ad budget and creativity of the individuals included in designing the message.