Strategic difficulties in fast growing markets
What are the strategic difficulties in fast-growing markets?
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1. The short-term value of winning the early contest for growth and the market share leadership has to be balanced against the longer-range require to make a durable competitive edge and a defendable market location.
2. Young companies in fast-growing markets countenance three strategic difficulties: (i) managing their personal quick expansion, (ii) protecting against competitors trying to horn in on their success, and (iii) building a competitive location extending beyond their initial market or product.
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