Setting up the channel
What are the various factors to be taken into account before deciding on setting up the channel?
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i) Understanding the client profile: The preferences, tastes and habits of the customers might vary from person to person.
ii) Finding out the objective as to who would be the main aim market, whether the organization wants to go for cost minimization or not and so on.
Briefly explain on what basis the profile of the target customer made?
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