Setting up a new business and making it click particularly in anew field of activity is a challenging job. Setting up a unit for supplying of packed lunch boxes is one such business. Success in the same depends on the ability to sell the concept in an appealing way.
Every business should realise that customer satisfaction and consumer loyalty are the ultimate goals that one should aim at. All the internal factors as well as people working in the business should concentrate their focus on enlisting customer attention to business. While all other factors relating to business production and marketing can be grouped on one side, customer response stands on the other side. If customer response fails the industry, all other factors come to naught.