Promotional Mix
Define the term Promotional Mix and what are their roles. And explain why determination of promotional mix is important?
Expert
Promotional Mix:
Promotion is the co-ordination of sellers’ aim to set up channels of information and persuasion to facilitate the sales of goods/ services or acceptance of idea.
It refers to the combination of different kinds of promotional techniques used by a business to create and maintain sales and its promotion. Determination of promotional mix is important because of two reasons:
• Firstly a combination of promotional activities has to be used because only simple promotional tools may not be effective. Firms need to employ all promotional tools in different degrees.
• Secondly all promotional tools are not of equal importance and their values may change in the business environment.
Promotion serves three essential roles- it informs, persuades, and reminds prospective customers about the company and its products. Using these in various ways the company tries to modify the behavior of the consumers to suit its objectives.
What do you mean by chicken embryo method?
What do you mean by the flat bones and long bones?
Line organization structure or military organization A line organization is one in which all managers have direct authority over their respective subordinates, throu
Which arthropod group is the most diversified animal group of the planet? How can this evolutionary achievement be described?
Where can RNA are found in cells?
Describe in detail the term antibiotics?
What are the most usually employed fluorescent dyes?
What do you meant by cellular secretion?
What is the disease which is caused by the deficiency of the vitamin D? Which tissue it affect more?
Explain concepts of the resting potential, action potential, and excitation threshold concerning the neurons?
18,76,764
1950864 Asked
3,689
Active Tutors
1449010
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!