Promotional Mix
Define the term Promotional Mix and what are their roles. And explain why determination of promotional mix is important?
Expert
Promotional Mix:
Promotion is the co-ordination of sellers’ aim to set up channels of information and persuasion to facilitate the sales of goods/ services or acceptance of idea.
It refers to the combination of different kinds of promotional techniques used by a business to create and maintain sales and its promotion. Determination of promotional mix is important because of two reasons:
• Firstly a combination of promotional activities has to be used because only simple promotional tools may not be effective. Firms need to employ all promotional tools in different degrees.
• Secondly all promotional tools are not of equal importance and their values may change in the business environment.
Promotion serves three essential roles- it informs, persuades, and reminds prospective customers about the company and its products. Using these in various ways the company tries to modify the behavior of the consumers to suit its objectives.
Name the type of nitrogen waste that birds produce? Why does this characteristic, besides being an adaptation to terrestrial atmosphere, as well mean an adaptation to flight?
Process Breakdown Structure (PBS):A) Process-oriented projects: outcome is a series of steps or phases, rather an identifiably tangible item not suited to WBS definition B) A PBS example (i.e. software pr
Discuss the basic differences between QA and QC and give examples of usage of each methodology.
Explain the Analysis and work redesign strategies used to reconstruct the market/geographic groups ?
Give a brief description of the term population growth rate?
this is my recerch sign and symptoms of blood cancer
List in order the steps involved in the break down of glucose
Define the term management as stated by Harold Koontz?
How universality of genetic code create the recombinant DNA technology probable?
DetailsYou will draft a memorandum to a specified executive officer that identifies, discusses, and proposes a resolution for each of 3 ethical issues raised in the hypothetical fact pattern. For each issue that you identify your discussion will (1) pr
18,76,764
1926680 Asked
3,689
Active Tutors
1461430
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!