Perfect PR person
How do you appoint a perfect PR person?
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Firstly I call the editors of my target publications and ask with whom they like to work with and why. By this way I found Katy, who helped with the Netscape launch. The editor I spoke said, “He/she is one out of two people that have my private contact line and can directly call me at anytime”.
I also find a perfect PR person that asks for referrals. At the time of interview, I know I have the right person if they bring a big book of press hits. Good promotional PR will love to show off the results they achieved.
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