Large strategic appeals of Brick-and-click strategies

Question

What are the large strategic appeals of Brick-and-click strategies?

Answer 1

Brick-and-click strategies have two large strategic appeals for retail and wholesale enterprises:

i. They are an economic means of increasing an organization’s geographic reach.

ii. They give both potential and existing consumers another choice of how to communicate with the company, make purchases, shop for product information, or resolve consumer service problems.