In what basis the advertisement media are selected

Question

Explain in brief in what basis the advertisement media are selected?

Answer 1

The Advertising media can be chosen keeping in mind the given:

i) One must assess the target customers who are to vision the advertisement.
ii) Number of times the target customer is probable to come across the advertisement.
iii) The impact which the advertisement message is probable to have on the target audience.
iv) The habits, tastes and preferences of target customers.