How pricing strategy can be matched with value proposition
Write down the methods through that the pricing strategy can be matched with value proposition?
Expert
To match the pricing strategy with the strong proposition the company needs to have a strong message which needs to be sent in the market. The product needs to be accompanying with the value and the services need to be very well. The value proposition is required as well as it needs to have operational competence and the price requires the competitiveness. The price is such which is neither high nor low but it matches accurately the value of the product. Low price sends incorrect message to the customers about the product. The price strategy is in such a way that it requires providing right services to the right customers.
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