Product Positioning: In the present day competitive market, concept of mass marketing has lot its relevance. Businesses achieve their optimum results when they position their products in the market place. This means that the target audience are to be identified and the products be moulded according to their needs.
Product positioning relates to unique position the entity creates to its product in the market place by using various sales and marketing strategies so that the target customers always feel satisfied about the benefits they derive from the products.