Explain about concentrated or market niche strategies

Explain about concentrated or market niche strategies.

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Concentrated or Market Niche Strategies:

a. What puts focused strategies separately from broad differentiation strategies or low-cost leadership is concentrated notice on a thin section of the whole market.

b. The objective part or niche can be defined by:

            1. Geographic individuality.

            2. Specialized needs in using the product.

            3. Special product characteristics that plea only to the niche members.

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