Define the going rate pricing briefly
Define the going rate pricing briefly.
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Going rate pricing:
In this method, prices are maintained at par along with the average level of prices in the industry. That is, in this method a firm charges the prices as per what competitors are charging. Therefore, firm accepting the price prevailing within the industry in order to ignore price war. This method is also termed as parity pricing or acceptance pricing.
Define the term unitary elastic.
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