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What are the reasons for adopting penetration price strategy

What are the reasons for adopting penetration price strategy?

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Reasons for adopting Penetration price strategy are as follows:

1. Product consists of high price elasticity in the first stage.

2. The product is accepted through huge number of customers.

3. Economies of large scale production obtainable to firm.

4. Potential market for the product is huge.

5.  Cost of production is low.

6. For introducing product in market.

7. For discouraging new competitors.

8. Most of the prospective consumers are within low income class.

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